Kelley Blue Book Introductions Campaign

Kelley Blue Book® (KBB) is best known as a consumer-facing brand. But they can also help automotive dealers forge relationships with online shoppers. This multi-channel campaign highlighted how their product connected dealers with prospective customers, making trade deals easier through KBB’s signature trust and transparency.

During the first two years of the campaign, we’ve helped the Kelley Blue Book sales team close more than 1,300 sales for a 28.46% growth in customer base.